Rebranding the Catskills...

Maria · 07-31-2012, 08:07 AM

From today's NY Times -

http://www.nytimes.com/2012/07/31/ny...ries.html?_r=1

Hmmm, not sure if any of the slogans really grab me, though the 3rd isn't too bad, but I can understand the need to get more people up there and dollars in to the communities.

JoeCedar · 07-31-2012, 08:55 AM

I'm not impressed by the slogans or the effort at "modernizing".

I agree it is difficult to characterize the Catskills in a few words, and I do not think rebranding will have any tangible result.

Jay H · 07-31-2012, 09:35 AM

Maybe MassHysteria or Sureno will know but you should of heard the flack when the town of Lenox hired some Foo Foo NYC marketing team to rebrand the town and the whole result was a whole bunch of people up in arms about what the company came up with... and looks like the campaign is dead in the water.

The only people thinking to rebrand the catskills are those that want Casinos and townhomes, I'm afraid.

Jay

Halia and Flammeus · 07-31-2012, 12:15 PM

"Where rocks have snot." Love it. I submitted "where men hike in ballgowns" but i wasn't selected as a finalist.

MarcHowes · 07-31-2012, 02:19 PM

"Trillions of twig fossils per cubic mile" would be mine.

Woolybear · 07-31-2012, 05:15 PM

Land of the Nettle

Nessmuk · 07-31-2012, 05:38 PM

"Get ticked in the Catskills" ?

Hiker41 · 07-31-2012, 08:46 PM

I think the Catskills speak for themselves.
But how about Catskills Turn on, Tune in, Hike out !

rockysummit · 07-31-2012, 11:33 PM

I think you have the best one so far. I wonder what the current image of the Catskills is? I am sure most of us here won't agree.

ScAtTeRbOnE · 08-01-2012, 12:14 AM

How bout...
Catskills: Herdpaths of History & Mystery
Catskills: Land of Untouchable Waters
Catskills: You Can't Get There From Here

Seriously though the only one from the contest that's bearable is the "Always in Season" although it's still cheesy. I agree with those who've stated the people who listen to slogans are the ones you don't want there (unless you own a business).

Rockledge · 08-04-2012, 08:10 AM

I think "Always in Season" is the best also. But, that could apply to anywhere in the Northeast. As everyone has said, a few words will do nothing to breathe life back into the region. From an economic standpoint there is no question the area needs some revitalization, but I'm not sure the results of those efforts, if successful, will be consistent with the characteristics of the region that we so appreciate. It's a bit of a quandary for those of us that make a living here. As a business owner in the Mid-Hudson/Catskill region I stand to directly benefit from economic growth, although as a resident I'm not sure I'll be happy with a change in the demographic.

The one I appreciated most was in our local paper this morning, "The Catskills: Buy my defunct farm or I'll pee in your water supply."

GeoDAKer · 08-05-2012, 09:32 PM

I like "Catskills: When keeping it real goes wrong"

Jay H · 08-06-2012, 02:34 PM

Quote:

Originally Posted by ScAtTeRbOnE

Catskills: Land of Untouchable Waters

Well, not exactly, but land of "harder to access waters"..... The reservoirs are boatable now but there are hoops to go through. The streams are so low now though you might be right about that!

Jay

07-31-2012, 08:07 AM	#1
Maria Out on the Jay Range Join Date: Feb 2009 Location: Irvington, NY Posts: 808	Rebranding the Catskills... From today's NY Times - http://www.nytimes.com/2012/07/31/ny...ries.html?_r=1 Hmmm, not sure if any of the slogans really grab me, though the 3rd isn't too bad, but I can understand the need to get more people up there and dollars in to the communities.

07-31-2012, 09:35 AM	#3
Jay H Ice Cream Time Join Date: Nov 2005 Location: Pittsfield, MA Posts: 6,789	Maybe MassHysteria or Sureno will know but you should of heard the flack when the town of Lenox hired some Foo Foo NYC marketing team to rebrand the town and the whole result was a whole bunch of people up in arms about what the company came up with... and looks like the campaign is dead in the water. The only people thinking to rebrand the catskills are those that want Casinos and townhomes, I'm afraid. Jay __________________ Life is a short, warm moment And death is a long cold rest. You get your chance to try in the twinkling of an eye: Eighty years, with luck, or even less. -Pink Floyd

07-31-2012, 12:15 PM	#4
Halia and Flammeus wingnut Join Date: Jan 2009 Location: Krumville (Catskills) Posts: 936	"Where rocks have snot." Love it. I submitted "where men hike in ballgowns" but i wasn't selected as a finalist. __________________ www.heatherrolland.com www.honeymelonfudge.com

07-31-2012, 02:19 PM	#5
MarcHowes MANBEARPIG Join Date: Mar 2007 Location: The Live Free Or Die State Posts: 111	"Trillions of twig fossils per cubic mile" would be mine. __________________ Never actually hiked, all trip reports and stories are fabricated based on other people's writings. All pictures are Photoshopped and stolen from other websites. Nobody on this board has ever met me. I send a body double in for actual hikes and parties.

07-31-2012, 05:15 PM	#6
Woolybear Harbinger of winter Join Date: Aug 2009 Location: southeast of albany Posts: 763	Land of the Nettle __________________ "Glory is fleeting, but obscurity is forever" Napoleon Bonaparte Catskill 3500 #1824/#729W ADK 26/46 Views & Brews NY, VT, RI, DE, NH, NJ, CT, WV Taconic Crest End to Ender

07-31-2012, 08:55 AM	#2
JoeCedar Commander Join Date: Dec 2005 Location: Keene, NY Posts: 1,956	I'm not impressed by the slogans or the effort at "modernizing". I agree it is difficult to characterize the Catskills in a few words, and I do not think rebranding will have any tangible result.

07-31-2012, 05:38 PM	#7
Nessmuk Jr. Commander Join Date: Sep 2005 Posts: 470	"Get ticked in the Catskills" ? __________________ "Leave the beaten track behind occasionally and dive into the woods. Every time you do you will be certain to find something you have never seen before." - Alexander Graham Bell

07-31-2012, 08:46 PM	#8
Hiker41 Aspiring 35er Join Date: Jan 2010 Location: Queens, N.Y.C. Posts: 246	I think the Catskills speak for themselves. But how about Catskills Turn on, Tune in, Hike out ! __________________ "There are no words that can tell the hidden spirit of the wilderness, that can reveal its mystery, its melancholy, and its charm." Theodore Roosevelt My Photos: http://picasaweb.google.com/110909330723159178945 Catskill 3500 33/39

07-31-2012, 11:33 PM	#9
rockysummit Commander Join Date: Nov 2005 Location: NJ and Delaware Cty.NY Posts: 1,551	I think you have the best one so far. I wonder what the current image of the Catskills is? I am sure most of us here won't agree. __________________ And because of all their tears Their eyes can't hope to see The beauty that surrounds them Isn't it a pity -George Harrison

08-01-2012, 12:14 AM	#10
ScAtTeRbOnE Balsam Sniffer Join Date: Feb 2008 Location: Victory Mills, NY Posts: 655	How bout... Catskills: Herdpaths of History & Mystery Catskills: Land of Untouchable Waters Catskills: You Can't Get There From Here Seriously though the only one from the contest that's bearable is the "Always in Season" although it's still cheesy. I agree with those who've stated the people who listen to slogans are the ones you don't want there (unless you own a business). __________________ ADK 46/46 4W CATS 39/39 8W ADK100 63/102 VT35 26/29 FT's 25/29 VT FT's 9/15 "We are now in the mountains and they are in us, kindling enthusiasm, making every nerve quiver, filling every pore and cell of us. Our flesh and bone tabernacle seems transparent as glass to the beauty about us, as if truly an inseparable part of it, thrilling with the air and trees, streams and rocks, in the waves of the sun, a part of all nature, neither old nor young, sick nor well, but immortal." John Muir from My First Summer in The Sierra

08-04-2012, 08:10 AM	#11
Rockledge Where's the Beast? Join Date: Jan 2007 Location: Cedar Grove Posts: 1,409	I think "Always in Season" is the best also. But, that could apply to anywhere in the Northeast. As everyone has said, a few words will do nothing to breathe life back into the region. From an economic standpoint there is no question the area needs some revitalization, but I'm not sure the results of those efforts, if successful, will be consistent with the characteristics of the region that we so appreciate. It's a bit of a quandary for those of us that make a living here. As a business owner in the Mid-Hudson/Catskill region I stand to directly benefit from economic growth, although as a resident I'm not sure I'll be happy with a change in the demographic. The one I appreciated most was in our local paper this morning, "The Catskills: Buy my defunct farm or I'll pee in your water supply." __________________ Walking is the best possible exercise. Habituate yourself to walk very fast.~Thomas Jefferson Everywhere is walking distance if you have the time.~Steven Wright

08-05-2012, 09:32 PM	#12
GeoDAKer Wiz Bros. Associate Join Date: Jan 2012 Location: Horseheads NY Posts: 65	I like "Catskills: When keeping it real goes wrong" __________________ ADK 40/46 10W Catskills 10/39

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